to behave in a way that expresses your confidence, importance, or power and earns you respect from others
He asserted that his mother’s cooking was better than his best friend’s.
She didn't hesitate to assert her opinion during the heated debate, passionately defending her viewpoint.
The manager had to assert his authority to maintain order in the workplace, ensuring that policies were followed.
In the negotiation, he had to assert his client's interests firmly while remaining respectful and professional.
