IN THIS UNIT YOU WILL LEARN HOW TO

• improve your score for Lexical Resource
• use a range of expressions for introducing opinions
• correctly use discourse markers to help justify your arguments
• review correct grammar and pronunciation of modals of obligation.

01. With a partner, decide which word in each pair is the correct collocation on the topic of business.

1. market research/ investigation

2. product development/ progression

3. launch/ trigger a new product

4. business chance/ opportunity

5. have/ make a profit

6. objective/ target market

7. customer happiness/ satisfaction

8. time management/ organisation

9. sales amounts/ figures

10. shut/ close the deal

11. apply / claim for a loan

12. ask for/ file for bankruptcy

02. Listen to a candidate answering a Part 3 question. As you listen, check your answers to exercise 1.

03. Write a definition for each collocation in exercise 1. Use the listening script to help you if necessary.

Example
market research when you speak to your customers and/or look at similar products to help you design a new product

Suggested answers

2. the stages or steps in the process of creating a product, including design, testing, marketing
3. to release or present a new product to the public/markets
4. a situation with the potential to be beneficial for a business
5. to make more money than you spend/ have spent
6. the intended customers of a product
7. how well a product meets the expectations of the people it is intended for
8. the effective and productive use of your time, particularly at work
9. figures which show how much money you make, or how many products you sell
10. to finalise a business agreement with a customer or client
11. to complete the paperwork requesting a bank to lend you money
12. When a business is no longer able to pay its costs or debts, it must do this legal process.