Học từ vựng | Vocabulary learning |corporate identity
corporate identity ()
/ˈkɔːpərət aɪˈdentɪtɪ/
/ˈkɔːpərət aɪˈdentɪtɪ/
the way in which a company uses similar designs and colours on all its products, advertisements, letters, etc. so that people will become familiar with the company
People throughout the world recognise our company thanks to our strong corporate identity.
The company invested in a professional designer to create a distinctive corporate identity, including a modern logo and a cohesive color scheme.
Consistency in corporate identity across all marketing channels helps reinforce brand recognition and trust among customers.
The new corporate identity, featuring a revamped website design and updated marketing materials, was well-received by both clients and stakeholders.
During the rebranding process, careful consideration was given to maintaining elements of the original corporate identity to ensure a smooth transition for existing customers.
