the way people think about a product in relation to the company’s other products and to competing products, or the way that the company would like them to think about it
A price reduction may have the effect of damaging the brand’s image and positioning.
Brand positioning is crucial for creating a distinct identity in the market.
Companies invest in marketing strategies to improve their product positioning.
Effective positioning helps a brand stand out among competitors.
The advertising campaign focused on positioning the product as a luxury item.
