to encourage someone to want to have or do something, esp. something wrong
I wasn’t hungry, but she tempted me with a piece of my favorite cake.
The aroma of freshly baked cookies can tempt even the strongest willpower.
Advertisements are designed to tempt consumers to try new products.
It's important to resist the urge to tempt someone into making poor choices.
Understanding personal values can help resist the temptation to compromise principles.