Học từ vựng - Intelligent Business ▻ Upper Intermediate
(Unit 8 - Brands)
/ˈmɑː.dəl/
kiểu, mẫu, mô hình
something that a copy can be based on because it is an extremely good example of its type
/lɑːntʃ/
khởi đầu, đưa ra, phát động
to begin something such as a plan or introduce something new such as a product
/ˌdɪs.trɪˈbjuː.ʃən/
sự phân phối, sự phân phát
the activities of making goods available to customers after they have been produced, for example, moving, storing and selling goods
/ˈpraɪ.sɪŋ/
sự định giá
the prices of a company’s products in relation to each other and in relation to the prices of competitors; also the activity of setting prices
/ˈkɔːpərət aɪˈdentɪtɪ/
đặc trưng công ty
the way in which a company uses similar designs and colours on all its products, advertisements, letters, etc. so that people will become familiar with the company
/krieɪtɪv daɪrektəʳ /
giám đốc sáng tạo
someone who is in charge of the work relating to producing advertisements and image campaigns for a company
/ˌek.skluːˈsɪv.ə.t̬i/
tính riêng biệt, tính độc quyền
the fact that a product is so expensive that not many people can afford to buy it
/pəˈzɪʃənɪŋ/
sự định vị
the way people think about a product in relation to the company’s other products and to competing products, or the way that the company would like them to think about it
/ ˈtɑːr.ɡɪt/
đối tượng
a limited group of people or area that a plan, idea, etc. is aimed at
