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The (1) (CONCEIVE) of 'rhetoric', or effective public speaking, dates back thousands of
years. The underlying (2) (ASSUME) behind rhetoric is that how you present an argument
can greatly influence whether people are persuaded by you or not. There is (3) (DOUBT)
plenty of evidence to support this idea - it's practically (4) (THINK), for example, for a
successful politician to be a poor communicator - but is it just a question of style winning over substance?
Certainly, it is often said of politicians that they talk complete (5) (SENSE) but what they
say they say with such (6) (CONVINCE) that we tend to believe them, at least when they're
in opposition. On the other hand, (7) (WISE) and knowledge are of little value if you cannot
communicate them effectively to your peers or to the next generation. It is the combination of clear
(8) (REASON), sound (9) (JUDGE) and effective presentation
and communication skills that defines true rhetoric. A true rhetorician should always come across as
knowledgeable, and never as (10) (OPINION) or ignorant.
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