Học từ vựng - Intelligent Business ⋟ Intermediate (Unit 6 - Marketing)

1. consumer (n)

/kənˈsuː.mɚ/

người tiêu thụ, người tiêu dùng

a person who buys goods or services for their own use

2. benefit (n)

/ˈben.ə.fɪt/

lợi, lợi ích, được hưởng lợi

an advantage such as medical insurance, life insurance, and sick pay, that employees receive from their employer in addition to money

3. logo (n)

/ ˈloʊ.ɡoʊ/

biểu tượng

a design or symbol used by a company to advertise its products

4. premium (adj)

/ˈpriː.mi.əm/

cao cấp

of very high quality

5. brand (n)

/brænd/

nhãn hiệu

A type of product manufactured by a particular company under a particular name.

6. barrier to entry (n)

/ˌbæriə tʊ ˈentri/

hàng rào cản nhập (ngăn cản sự xâm nhập một thị trường)

any factor which prevents new competition from entering a market

7. marketing mix (n)

/ˈmɑːrkɪtɪŋ mɪks/

tổ hợp tiếp thị

the four different components of marketing

8. point of sale (np)

/ˌpɔɪnt əv ˈseɪl/

điểm bán hàng

the place where a consumer can buy a product or service

9. promotion (n)

/prəˈmoʊ.ʃən/

sự quảng cáo, sự quảng bá

a method of communicating and publicising a product