Sales and marketing

Exercise 2:
Match these dictionary definitions with some of the key words in exercise 1. These key words will be the ones that you corrected.

1. A detailed list of products or services, often with pictures, prices, etc.
2. To say publicly that you support something or approve of it.
3. The box or packet that a product is sold in.
4. The place where a product or service is sold directly to the public.
5. The things that somebody says to encourage you to buy something.
6. Something that is very popular for a short time.
7. An excessive claim in advertising.
8. The people or companies who sell a similar product or service as you, and who want to do better than you.
9. The name of a well-known product (for example, Nike, McDonald's, etc.)
10. A reduction in price on a product or service.
11. Giving money to a group or organization in exchange for the right to advertise at events, on clothes, etc.
12. Information that a company sends by post to lots of people who might want to buy their product or service.
13. More expensive, appealing to the wealthy section of the market.
14. Send goods abroad / to another country.