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Taking The TOEIC Skills and Strategies 2 (Chapter 3: Reading Practice)


E (Text Message and Instant Message Chains)

Questions 20 — 22 refer to the following instant message chain.


Erica O'Brien:  | 3:30 p.m.
Hi, everyone. As you know, we've been losing market share to smaller, specialty grocery stores lately, and we've been asked to come up with ideas to win back our customers. Who wants to start?

Ivan Nowak:  | 3:31 p.m.
I have a thought. One reason people don't like to shop at big supermarket chains is the lack of customer service. That's an area where we could improve.

Kelly Damon:  | 3:32 p.m.
Yes, we should have more staff ready to answer questions, offer free samples, etc.

Michael Taylor:  | 3:32 p.m.
True. Our surveys show that people have a hard time getting help in our stores.

Ivan Nowak:  | 3:33 p.m.
That ought to be our priority.

Kelly Damon:  | 3:34 p.m.
We should also consider offering delivery services. More and more of our competitors are doing that.

Erica O'Brien:  | 3:35 p.m.
I think you're right, but that might not be possible for us in the near future. What are some more short-term ideas we could put into practice?

Ivan Nowak:  | 3:36 p.m.
We should expand our site. Customers should be able to search online for the products they want and which of our stores carry them.

Michael Taylor:  | 3:37 p.m.
The digital team is already working on that, aren't they?

Erica O'Brien:  | 3:38 p.m.
Yes, they are. We're hoping to launch the new site next year.


20. What is the chat about?



21. What is indicated about the company?



22. At 3:33 pm, what does Ivan Nowak mean when he writes, "That ought to be our priority"?




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