diversify (v)

Our company is diversifying into cosmetics.
Recognizing the need for growth, the company decided to diversify its product line by introducing new offerings.
To mitigate risks associated with a single market, the business strategy was to diversify into different sectors.
The management believed that diversifying their services would attract a broader customer base and enhance overall profitability.
In an effort to stay competitive, the company sought to diversify its portfolio and explore new markets for expansion.