Học từ vựng | Vocabulary learning |loss leader


loss leader (n)

/ˈlɑːs ˌliː.dɚ//ˈlɒs ˌliː.dər/

a product that is sold at a loss to encourage people to buy other more profitable products

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Supermarkets sometimes sell bread as a loss leader to bring customers into the store.
Supermarkets often use milk as a loss leader to attract customers.
Offering discounted smartphones as a loss leader boosted overall electronics sales.
The bookstore strategically priced bestsellers as loss leaders during promotions.
The concept of a loss leader aims to drive customer traffic and increase sales.

Từ vựng khác:

store , browse , record , distribution , business plan