a product that is sold at a loss to encourage people to buy other more profitable products
Supermarkets sometimes sell bread as a loss leader to bring customers into the store.
Supermarkets often use milk as a loss leader to attract customers.
Offering discounted smartphones as a loss leader boosted overall electronics sales.
The bookstore strategically priced bestsellers as loss leaders during promotions.
The concept of a loss leader aims to drive customer traffic and increase sales.
