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product placement (np)/ˈprɑː.dʌkt ˌpleɪs.mənt//ˈprɒd.ʌkt ˌpleɪs.mənt/when the maker of a product arranges for it to appear or be used in a film or television programme, as a form of advertisingquảng cáo nhúng, đặt sản phẩm trong phim ![]() Product placement in video games is part of a new strategy by advertisers eager to reach the young consumer. Strategic product placement in movies can significantly boost brand visibility. Companies pay for product placement to reach a broader and diverse audience. Successful product placement seamlessly integrates the brand into the storyline. The television series featured subtle yet effective product placement. Từ vựng khác:commercial , chief technology officer , product demonstration , promotion , telemarketing |