a group of people that a product is aimed at; advertising of the product is designed to make the product appeal to this group
You can’t sell a product if you don’t know the target market.
The cosmetics brand identified young professionals as its target market.
Understanding the needs and preferences of the target market is crucial for product success.
Market research helps businesses tailor their products to meet the demands of the target market.
The advertising campaign was specifically crafted to resonate with the identified target market.